Small Business & Entrepreneurship
mobi |eng | 2016-05-23 | Author:Alan Weiss

Mindsets: We endure pain; we create suffering—for ourselves and for others. Comforting the Afflicted As in Bill Clinton’s case, we encounter people at work and in our lives who are ...
( Category: Business Culture December 2,2017 )
mobi |eng | 2010-11-22 | Author:James P. Womack & Daniel T. Jones [Womack, James P.]

TABLE 9.1: PRODUCTION HISTORY OF PORSCHE CARS (000s)* In the meantime, it seemed essential to cut the costs of production by about 30 percent to address the currency realignment between ...
( Category: Management & Leadership December 2,2017 )
mobi |eng | 2002-11-06 | Author:James B. Kobak [Kobak, James B.]

Positioning a New Magazine in a New Field If you are launching a magazine in a field that never existed before (or one that no one previously recognized), your task ...
( Category: Social Sciences December 2,2017 )
mobi |eng | 2016-06-13 | Author:Rob Fitzpatrick

The duration of formal B2B meetings (the kind you schedule) is determined more by the arbitrary calendar block than by what you actually want to learn. Of course, you've liable ...
( Category: Small Business & Entrepreneurship December 2,2017 )
mobi |eng | 2010-10-11 | Author:Larry Pinci & Phil Glosserman [Pinci, Larry]

Never ask for referrals outside of a state of apprecation. “Okay, I get the point, Sam” “Good. I don’t think your call with her was a strike. She said she ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2015-07-19 | Author:Craig Wilson

* * * xi Jim Holt, “Two Brains Running,” The New York Times, November 25, 2011. www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman -book-review.html?_r=0 xii Cindy Waxer, “What Will Your Customers Buy Next?,” MIT Technology Review, ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-07-29 | Author:Valerie Khoo [Khoo, Valerie]

How does your idea solve a problem? You need to show that there’s a market for your product and you do this by showing that your idea can solve a ...
( Category: Small Business & Entrepreneurship December 2,2017 )
mobi |eng | 2013-05-20 | Author:Rizwan Virk [Virk, Rizwan]

CHAPTER SUMMARY THE NEXT BIG THING When a clue isn’t a clue: learn to recognize External Patterns. In this chapter, I told Ramaswami about how I had heard that the ...
( Category: Small Business & Entrepreneurship December 2,2017 )
mobi, epub |eng | 2016-05-01 | Author:Nick WESTERGAARD

OBSESS OVER DIGITAL INTEGRATION You have to get obsessive about digital integration. Indeed, many marketers are already obsessed with integration. Recent data from both Altimeter Group and CMO Survey shows ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2002-09-30 | Author:Dennis Sherwood [Sherwood, Dennis]

Since wisdom is all about seeing a problem in a holistic manner and understanding the consequences of alternative possible actions, we thought it might be helpful to draw some causal ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2007-10-05 | Author:Gary Heil;Warren Bennis;Deborah C. Stephens

Management must seek to create conditions (and an organizational environment) so that members of the organization at all levels can best achieve their own goals by directing their efforts toward ...
( Category: Small Business & Entrepreneurship December 2,2017 )
mobi |eng | 2011-09-01 | Author:Mark Stiving [Stiving, Mark]

Summary Each of these segmentation methods is an example of identifying some characteristic about customers that is correlated with their willingness to pay and then using that information to determine ...
( Category: Management & Leadership December 2,2017 )
mobi, pdf |eng | 2016-03-30 | Author:Alejandro Cremades

Series A Round We now come to the “series” of investment rounds. Each of these rounds serves a different function, but series A is often difficult to define, because the ...
( Category: Finance December 2,2017 )
mobi |eng | 2010-08-09 | Author:John F. Dini [Dini, John F.]

Projections Many sellers and business brokers will prepare projections describing the future prospects of the business. While this may help a buyer to conceptualize the possibilities, it can also lead ...
( Category: Management & Leadership December 2,2017 )
mobi |eng | 2014-10-07 | Author:Jeremiah Gardner & Brant Cooper [Gardner, Jeremiah]

What is his or her name? Where does she live? In an apartment or in a house? Does she rent or does she own? What keeps them up at night? ...
( Category: Marketing & Sales December 2,2017 )